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We just sent The Negotiator off a bridge. But he did save everyone- their lives, and some money, beforehand. Is it really the end? Read more of the story here: Watch the spot on the next page.
OK, that headline might be a bit inside, but it’s true. In 2011, MINI had its best year of sales ever in the U.S. In fact, in December of 2011 sales were up a staggering 32.2% despite relatively low fuel costs and a still-rocky economic climate. U.S. sales in December totaled 5,711 vehicles, up nearly 1,400 from the previous year. Total sales for 2011 were up 26% We know that’s a lot of numbers to throw into a rather short blog post, but we’re pretty proud of it. Read all about it here.
Our MINI cinema commercial shot by Erich Joiner over at Tool keeps getting picked up by the press. The latest is from Tim Nudd over at Adweek, where we were deemed “spot of the week.” Check it out here.
The 2012 Type Annual came into the office the other day, and we were happy to see that the custom font that we created for Mission Foods was recognized.
This year for our yearly MotorTober event we were on the hunt for a six-word phrase that accurately described, “THE BEST TEST DRIVE EVER. PERIOD.” The winner of the best submission would have their fantasy test drive of the new MINI Coupe brought to life for real and filmed for all the world to see.
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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
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